"The Look"

Hampton by Hilton Park Royal Hotel in central London showing the original façade and the new brick slip clad extension

The Brief

Matclad were approached by the main contractor to produce a brick slip that was in keeping with the original 1930’s façade in order that the 2500M2 extension be in keeping with the old.

This prestigious location and historic building is of great architectural importance and achieving a sympathetic appearance was critical to the success of the project.

Our Project Story

The original Park Royal Hotel building, designed and built in the 1920/30’s was part of the Hanger Hill (Ealing) housing estate subsequently awarded conservation status in the late 1960’s. It’s brick built façade includes a sweeping curve, spiral columns and traditional handmade, clamp fired stock bricks in a range of orange, brown, blue hues with spotting associated with the firing  method.

Today clamp firing is no longer permitted, due to the pollution caused in that process, so Matclad used its modern kilning along with the understanding of how to replicate the firing conditions required to create the same variation in colouration.

Who we’ve worked with

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